Key Media Group "For all your Design, Printing and Social Media needs. Specialists in tailor-made, smartphone-friendly, responsive websites."

Mobile-friendly Websites that adapt to every computer screen, smartphone or tablet

What does your website look like on a Smartphone or Tablet? Do you need to pinch and zoom to see it? Would you prefer it to look like THIS?! Call us now!

Have you seen how this website fills the screen on your computer? Have you seen how all the contents adapt in size when browsing it on your smartphone? How about on your tablet? These are what we call "Mobile-friendly, liquid websites". Responsive or "liquid" websites, when properly built, enable you to see nice, large, clear text when browsing on your smart devices, avoiding all the fuss of having to pinch and zoom to manage to read the text. The site's whole layout changes depending on what device you're using in order to deliver a perfect user experience.

What are the advantages of KMG's mobile-friendly websites?

  • All contents adapt to screen size

    The text resizes to become more readable -you no longer need to pinch and zoom to see-, and all contents and layouts adapt to each device.
  • Nice, large menu buttons on smart devices

    Menu buttons that fit your finger tips! Small buttons might be fine on your desktop computer, but it's very frustrating when browsing on a mobile device when you can't manage to tap the right button if they're all too small.
  • Tap-to-call Phone Numbers

    All your corporate phone numbers will be turned into clickable links that will enable your potential clients to touch the phone number to dial you direct from their smart device! No need to write down the number or memorise it! Imagine how much more business you could get with this feature! Example: if you're on a smartphone right now, you will see that our KMG mobile number +34 666 666 998 is a clickable link that will enable you to call us right now!
  • Works on every smartphone, tablet and desktop computer

    No matter whether it's a smartphone, a tablet, a laptop, a notebook, a desktop computer, or something that hasn't even been released yet, it is fully tested and it works! Completely compatible with iOS, Android, Windows 8, Windows Vista, Windows 7, Blackberry, Mac, Linux and tested on all major browsers like Internet Explorer 9+, Mozilla Firefox, Google Chrome, Safari, Opera... Compatible with every device, our sites are fully tested and work on anything!
  • Already have a website? We can adapt it to smart devices without rebuilding it

    If you already have a website and you're happy with the design but it doesn't work or adapt to smart devices, we might be able to edit the existing code to make it fully responsive and mobile-friendly without having to completely rebuild it! In some cases, this may not be possible - but it is essential for your website to be accessible to smart devices (see below for information about why you must do this).
  • Complete websites usually rebuilt in less than 7 working days

    We work fast, and our team of experienced HTML5 / CSS3 / jQuery programmers will be able -in most cases- to build you a mobile-friendly website in less than 7 working days (upon receipt of all necessary information and corporate resources from you). Say good-bye to having to wait for weeks or even months for your regular, slow web designer to build your site! We work FAST!
  • Wordpress Websites On Request

    Do you have a special request that requires your site to be built in Wordpress? No problem! We can build you a tailor-made Wordpress site if you need it. Ideal for Blogs, eCommerce, or anything else that you need to be able to edit yourself in the future (Wordpress skills required, of course) - the world's leading CMS (Content Management System), Wordpress is king!

Can I see some sites that you have built with this technology?

Of course! Please feel free to browse some of these websites on your smartphone, tablet or desktop computer (we have been building HTML5 websites since 2012, so please report to us any broken links as we are unable to monitor all of our clients' sites on a permanent basis):

  • Key to Mijas Costa -
    Large web portal which had been online for almost a decade. Completely redesigned and rebuilt for the new smart device era.
  • Marbella Beauty Academy -
    Site designed from scratch in accordance with the client's corporate branding.
  • Airtech AC Spain -
    The client had an existing website built many years ago where users needed to pinch and zoom in order to be able to read the text, and it also contained some Flash content which wasn't even displaying on smart devices. The existing site was changed to HTML5 and the CSS was edited in order to adapt it to smart devices.
  • Saint Cars -
    We improved the existing site design and rebuilt the site keeping its existing contents, making the new site completely responsive for all devices and screen sizes.
  • Tapavino -
    New website built from scratch with lovely layer effects and single page scrolling sections.
  • Lac de Castelgaillard Holiday Resort (France) -
    New bilingual website (English and French) built with a CMS so the client can edit the site's contents in the future. This is a massive holiday home resort near Bordeaux.
  • Le Cabri Resort (France) -
    A multilingual site built from scratch for a Camping Resort in France. The site has a complete Content Management System (Wordpress) and the front-end combines both human-written text (in English and French) and automated machine translations for other languages.
  • The Blue Marlin Seafood Restaurant -
    New website hand-coded in HTML5 for a fantastic restaurant in Torrenueva (Mijas Costa) owned and run by award-winning chef.
  • Hair Magic Spain -
    Nice website built for a hair and beauty salon located on the Costa del Sol. Loads quickly as it is pure HTML5 with no unnecessary jQuery loading in the background!
  • Marbella Nanny Agency -
    Short website with a custom-built, extensive contact form.
  • Magic Al Spain -
    Website which features some lovely CSS3 animations in the header so that the logo appears "magically". The site does not have any excess content and is straight down to the point.

Is it important for my website to adapt to smartphones and tablets?
- Yes, very much!!

"It is now pointless to have a website if it does not work on smart devices"

Every day the number of users browsing the internet on smart devices (smartphones and tablets) is growing - and in many countries and age-groups, mobile browsing has already passed traditional desktop browsing (using the internet on your computer) in number of users or daily searches. As from late 2013, it is now almost pointless to have a website if it does not work on smart devices (i.e. Flash websites are no longer valid); and to say the least it is very advisable for it to have been made smartphone-friendly.

The following are some global smart device use statistics, just so that you can begin to grasp how important it is for your website to be mobile-friendly. These stats are courtesy of, from their Global mobile statistics 2014 Part B: Mobile Web, mobile broadband penetration, 3G/4G subscribers and networks, and mobile searches study, released in May 2014.

*2017 update: over 68% of all digital media time is now spent on mobile devices!

Mobile broadband

"There are 2.1 billion mobile Web users with 3G or 4G in the world"

According to estimates by The ITU (June, 2013), there are 2.1 billion active mobile-broadband subscriptions in the world (this is people with a 3G or 4G connection). That is 29.5 percent of the global population.

*2017 update: this number has now risen to 3.6 billion in the last quarter of 2016. By the time you read this, it will be more than half of the earth's population.

  • Mobile-broadband subscriptions have grown 40 percent annually over the last three years.
  • Mobile-broadband subscription outnumber fixed broadband subscriptions 3:1.
  • In developed countries mobile-broadband users often also have access to a fixed-broadband connection, but in developing countries mobile broadband is often the only access method available to people.
  • Informa believes there were 1.9 billion 3G and 4G subscribers at the end of Q2 2013.
  • Ericsson (June 2013) estimates that there were 1.7 billion global mobile broadband subscriptions at the end of Q1 2013. This is forecast to reach 7 billion in 2018. The mobile phone (smartphone) will continue to be the dominant mobile broadband access device.

Mobile search

"During the 2014 Winter Olympic Games, 60-65 percent of Olympics-related searches were performed on a smartphone or tablet"

Mobile search is huge and growing rapidly!

  • “25 percent of overall search queries are now on mobile devices.” – BIA/Kelsey (April 2014).
  • In the US, mobile was 34.2 percent of all paid search clicks in December 2013. It is expected to be 42 percent by December 2014 and 50 percent by December 2015 – Marin Software (March 2014)
  • In the UK, mobile was 43.4 percent of paid clicks in December 2013. In the rest of the Eurozone, it was 20.2 at the end of 2013 – Marin Software (March 2014).
  • 58.7 percent of smartphone users access search; 73.9 percent of tablet users access search – ComScore Mobile future in focus (March 2013).
  • “During the 2014 Winter Olympic Games, 60-65 percent of Olympics-related searches were performed on a smartphone or tablet.” – Google (April 2014).
  • The number of calls to business driven by mobile search is growing at 42 percent per annum and is predicted to fuel a staggering 65 billion calls in 2016 – BIA/Kelsey (April 2014).
  • Does your mobile site make calling easy with click-to-call?

Mobile-only Web users

"Many Web users browse the internet on a mobile phone only"

Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web, according to On Device Research.

  • In many developing nations, the majority of mobile Web users are mobile-only, highest include Egypt at 70 percent and India at 59 percent.
  • In many developing nations, the mobile-only tend to be under 25.
  • In developed nations, including the US at 25 percent, a large minority of mobile Web users are mobile-only.
  • In developed nations, in the US particularly, many mobile-only are older people and many come from lower income households
  • In Africa the 85 percent of the mobile-only Web users access the Web with a feature phone.
  • In Africa the top mobile activities for mobile-only users are: downloading games (55 percent); downloading music (54 percent); social networking (52 percent); search (48 percent); email (46 percent).
  • Many mobile-only Web users do not have a bank account, in India this is 57 percent of the mobile-only.

Mobile browsing vs. desktop browsing

In May 2012, 10.11 percent of Website hits/pageviews come from a handheld mobile device, according to StatCounter.

  • Growth in mobile Web penetration is strongest in Asia and Africa, where PC penetration is lower.
  • The worldwide leader for mobile pageviews by a considerable margin is Nokia, with 32.1% between its two operating systems Symbian (in sharp decline, reflecting falling market share) and Series 40 (which is growing fast).
Proportion of global Web pageviews from mobile devices, by region, in May 2011 and May 2012
  Global Africa Asia Europe North America Oceana South America
Mobile pageviews in May 2012 10.1% 12.9% 18.0% 5.1% 8.6% 7.5% 2.8%
Mobile pageviews in May 2011 5.8% 6.7% 8.3% 2.7% 7.8% 4.8%% 2.8%
Top mobile operating system for pageviews, by region, in May 2012
1 Android
2 iOS
Series 40
Series 40
Series 40
3 Symbian
4 Series 40
Source: StatCounter (May 2012)   via: mobiThinking

Ecommerce: Mobile users have now surpassed desktop computer users on online retail. 55% of all the time that users spent with online retail in June 2013 happened on a mobile device, according to the web and mobile measurement firm comScore. The remaining 45% occurred on desktops and laptops. Specifically, smartphones accounted for 44% of retail Internet minutes while tablets accounted for 11%.